Club Baby
EPK is a creative and accessible brand that offers total looks for babies, toddlers, and kids.
We were tasked to develop an identity for their babies category that was sophisticated and modern, yet playful and delightful – appealing to both the children and their parents, reflecting EPK’s style.
The logotype embraces a friendly and casual appeal yet retains a modern and sophisticated look.
For the mark we created a bear cub embracing EPK’s crown. Bears have a tight bond – hinting at the bond found in parents and their children.
